A SWOT Analysis for Home Depot - 1061 Words

The Home Depot is in the home improvement business and their goal is to provide the highest level of service, the broadest selection of products and most competitive prices. They are a value driven company that abide by their 8 core values which will be discussed later in the essay. Home Depot is the world’s largest home improvement retailer operating in 45 states. Home Depot stores aim to serve do-it-yourself, do-it-for you and professional contractors with home improvement superstores carrying between 40,000 to 50,000 different products. Each store’s selection is matched to the area’s specific market needs. In order for companies to be successful in a competitive market they must consider not only the bottom line and their investors but their encounter on the community, employees, as well as their customers (Social Responsibility). Home Depot was endowed on the idea treating employees well is a valuable responsibility. They believe employees that are treated we ll will present the company just the same. Home Depot also endowed on the importance of affordable housing, corporate community involvement, they are currently focusing on its community efforts on at-risk youth, the environment and disaster preparedness, response and relief (Social Responsibility). Another part of Home Depot’s following of socially responsible behavior is its values which include excellent customer service, taking care of their people, giving back, doing the right thing, creating shareholderShow MoreRelatedHome Depot Swot Analysis1216 Words   |  5 PagesArthur Blank and Bernie Marcus develop the concept for The Home Depot in 1978. The â€Å"With help from investment banker Ken Langone and merchandising guru Pat Farrah, Marcus and Blank opened the first two Home Depot stores in Atlanta the following year. The 60,000-square-foot warehouses dwarfed the competition with more items than any other hardware store.† (The Home Depot Our History) Home Depot sells a huge assortment of building substances, domestic development merchandise and lawn and garden merchandiseRead MoreHome Depot Swot Analysis1821 Words   |  8 PagesThe Home Depot Case Analysis The Home Depot NYSE: HD, headquartered in Vinings, Georgia, is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States, behind Wal-Mart; and the third largest retailer in the world, behind Wal-Mart and French company Carrefour. The Home Depot operates about 1,900 stores across North America. The company operates stores in the United StatesRead MoreSwot Analysis Of Home Depot Inc1725 Words   |  7 PagesHOME DEPOT SWOT ANALYSIS Home Depot Inc. is the world’s largest home improvement retailer. The company operates in the USA, Mexico and Canada. The company with its leading market position is very well positioned to leverage it bargaining power to improve profitability. Following is the SWOT Analysis of Home Depot. o EXCELLENT EXECUTION: Home Depot is famously knows for its excellent capital allocation and its revenue execution. Its this strategy that prevented THD from goingRead MoreSWOT Analysis Of Lowes, Home Depot And Wolseley PLC858 Words   |  4 Pagesboth directly and indirectly. Two of Lowes’ biggest direct competitors include Home Depot and Wolseley PLC, both of which carry similar products in the home improvement category. Each of these retailer On the other hand, an indirect competitor of Lowe’s is any small construction/repair company. These smaller repair companies are classified as indirect competitors because Lowe’s is known as a retailer for â€Å"do-it-yourself† home improvement projects. 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This includes the basic legal, social, and economic environment, the managerial, operational, and financial issues impacting the organizations, and an analysis on the impact of potentialRead MoreEnvironmental Scan1350 Words   |  6 PagesScan of Home Depot Crystal Graham MGT498 March 18, 2013 Rob Inglis Environmental Scan of Home Depot Strategic planning is necessary for every successful company and needs to be managed accordingly. Environmental scanning is the first phase in strategic planning management. Environmental changes, whether external or internal can pose major problems for a company. A scan of environmental factors provides a better understanding of current trends and what causes things to change. An analysis of thisRead MoreHals Woodworking Essay844 Words   |  4 PagesHAL’S WOODWORKING SWOT ANALYSIS Table of Contents SWOT Diagram†¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ..4 Strengths...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Threats†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 Conclusions and Recommendations..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 References†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7    |    | Strengths |    | |    |    | Weaknesses |    |    | | | |    | |    | | | |    | †¢ | FamilyRead MoreInternal Risk Assessment - Home Depot1552 Words   |  7 Pagestraded global firm, The Home Depot, Incorporated leads the world in retail building supplies and home improvement goods. According to the 2009 Form 10-K reported to the Securities and Exchange Commission (SEC), the company maintains 2,244 retail sites â€Å"Located throughout the United States including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam (â€Å"U.S.†), Canada, China and Mexico† (The Home Depot: Annual Report, 2009). The Home Depot wisely forecasts and assessesRead MoreHals Woodworking798 Words   |  4 PagesHAL’S WOODWORKING SWOT ANALYSIS CSIS 405 Table of Contents SWOT Diagram†¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ..4 Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Threats†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 Conclusions and Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 References†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7    |    | Strengths |    | |    |    | Weaknesses |    |    | | | |    | |    | | | |    | †¢ | Family owned business |    | | †¢ | Local

St. Augustine s Confessions And Dante s Inferno

In St. Augustine’s Confessions and Dante’s Inferno, the central characters in their respective narratives are presented a message from which induces distinct reactions. More importantly, their reactions are reflections of their perspective concerning the Christian outlook towards life and passion. In Book VIII.xi (29) the reader finds St. Augustine in a state of despair and anguish because of his ongoing internal struggle between his mind and body. Afterwards, he undergoes a surreal experience that ultimately leads to the climax of Confessions, his conversion to Christianity. The catalyst for his conversion rests upon none other than â€Å"a boy or a girl† who might be chanting, per St. Augustine, â€Å"some sort of children’s game†(152). The†¦show more content†¦St. Augustine may be referencing the contrast of his experience to that of Noah’s by mentioning â€Å"flood†. While Noah immediately obeyed the given detailed instructions, St. Augustine is given four words, yet he delays action as he reflects on the example of Antony, the â€Å"father† of all monks, for guidance. Even though he delays taking action, the mention of the adverb â€Å"solely† suggest that St. Augustine does take the choice to perceive, with no reserves, the message as divine. He could have merely attributed the command as the nursery rhyme, but he did not. Instead, he shows faith and belief that Noah would not have to demonstrate as the latter directly hears the voice of God. After he reads Romans 13:13-14, St. Augustine â€Å"neither wished nor needed to read further†¦All the shadows of doubt were dispelled.† The conclusion is a four-lined passage which serves as the conclusion of this intense and surreal experience. Once St. Augustine finally converts, the complexities of his troubles seemingly dissipate. The reader is left with the understanding that all of St. Augustine’s troubles (â€Å"the shadows of doubt†) could have easily been resolved had he been more simple-minded by having had faith (â€Å"the light of relief†) earlier in his life. In Dante’s Inferno, the reader witnesses Dante undergo his journey through the nine circles

Martin Marietta Corp vs. Paul M. Lorenz free essay sample

Claims for wrongful discharge under the public-policy exception have included termination of employees for: (1) refusal to participate in illegal activity, (2) the employees refusal to forsake the performance of an important public duty or obligation, (3) the employees refusal to forego the exercise of a job-related legal right or privilege, (4) the employees whistleblowing activity or other conduct exposing the employers wrongdoing, and (5) the employees performance of an act that public policy would encourage under circumstances where retaliatory discharge is supported by evidence of employers bad faith, malice, or retaliation. The case started with Mr. Lorenz a decorated mechanical engineer with 16 years experience in fracture mechanics and almost a doctorate in metallurgy joined Martin Marietta, a aerospace manufacturer and contractor for NASA, in 1972. Lorenz worked in Martin Marietta’s research and development department as a â€Å"principle investigator†. Lorenz was responsible for the organization and quality control of the projects assigned to him. In the fall of 1973, while working on the NDI Contract, Lorenz expressed his concern for a lack of adequate data for the project to be deemed safe. The supervisors of Lorenz were not happy with his comments. In 1974 Lorenz unhappy with the communication of his concerns to the client, approached NASA directly and revealed his concerns. This caused a meeting between all parties to take place and Lorenz was asked to take the minutes. Upon review of the minutes one of the managers asked Lorenz to modify the minutes to retract some of the statements made. Lorenz refused. Lorenz then was assigned the â€Å"Mixed Mode Contract† in which he was once again the â€Å"principle investigator. The project was to design and construct a Biaxial Test fixture to measure the complex stresses in aluminum alloys used in space shuttle. In August of 1974 Lorenz wrote a memorandum to his supervisors regarding problems with the project and described an abundance of deficiencies that needed to be addressed. When Lorenz asked why the machines design and construction was so poor he was told that the machine had been built for $10,000 rather than the $25,000 which had been allocated for the project. The third project Lorenz was assigned was the NASA space vehicle known as The Tug. Lorenzs involvement in the project was to investigate and evaluate the fracture propensities of thin gauge aluminum to be used in the fuel tank. Lorenz testified that, although he was pressured by his superiors to attest to the adequacy of certain materials, he refused to write a final report attesting to the quality of the materials. His refusal was based on his professional opinion that the materials had not been subjected to adequate testing. According to Lorenz, he told his superiors that to compromise on this issue would jeopardize his integrity and his usefulness to Martin Marietta as an expert and, in addition, would constitute a fraud on NASA. 3. Holding of the Court Martin Marietta fired Lorenz following this project on July 22, 1975 claiming a layoff due to a lack of work. Lorenz worked until July 25, 1975. On July 24, 1981 Lorenz filed a tort claim against Martin Marietta for wrongful discharge. The court affirmed a judgment of the appellate court, which reversed the trial court, which entered a directed verdict against respondent employee in his wrongful discharge action against petitioner employer. The court held that the discharge of respondent for refusing to perform acts in violation of federal criminal statutes supported a claim for wrongful discharge under the public policy exception to at-will employment. II. Analysis 1. Rights of the Plaintiff a. The right to a workplace without Discrimination Harassment. b. The right to fair pay and time off. c. The right to a safe and healthy workplace. d. The right to personal privacy. . Responsibilities of the Plaintiff. Responsible for coming to work on time and for all scheduled workdays. b. Responsible for completing the required work while on the clock. c. Responsible for loyalty of the company and its concepts. d. Responsible to perform the job duties outlined in the job description. 3. Rights of the Defendant a. The right to earn a profit. b. The right to make managerial decisions based on the good of the company. c. The right to maintain a budget. d. The right to determine teaming. 4. Responsibilities of the Defendant a. Responsible for creating a safe and non hostile work environment. Responsible for paying wages for completed work. c. Responsible for conducting business in a legal manner. d. Responsible to uphold ethical and moral practices in the workplace. 5. Ethical Theory As defined in the textbook, â€Å"Utilitarianism is a general term for the view that actions and policies should be evaluated on the basis of the benefits and costs they produce for everyone in society. Specifically, utilitarianism holds that the morality right course of action in any situation is the one that, when compared to all other possible actions, will produce the greatest balance of benefits over costs for everyone affected. (Velasquez, 2012, p. 78) Under the premise of Utilitarianism, Lorenz was justified in his action of taking the actions that he did in that it brought the most good to the most people. During the NDI Contract if Lorenz had not spoke up against the wishes of Martin Marietta, the NASA space shuttle could have had a stress fracture in space and many people could have died and millions of dollars of equipment would have been destroyed. Although for Martin Marietta at the time the extra testing would have been expensive and cut into the profit of the project. The cost of a lawsuit for defective equipment and possibly murder would have cost Martin Marietta much more in the long run. This does not take into consideration the reputation damages that would occur if the space shuttle failure did result in the death of the astronauts and the loss of a shuttle. The American people would forever associate Martin Marietta with the disaster that took place. Lorenz also saved the American taxpayers the cost of a lost shuttle. According to NASA, â€Å"The Space Shuttle Endeavour, the orbiter built to replace the Space Shuttle Challenger, cost approximately $1. 7 billion. † (National Aeronautics and Space Administration [NASA], 2012, figure 1) That $1. 7 billion is paid for by every hard working American in the country and for Martin Marietta to overlook that to save a few dollars of profit goes against the entire concept of utilitarianism ethics. By gambling with American tax dollars for the sole gain of the company Martin Marietta is not looking out for the greater good and what benefits the most people, especially not the American people.

The British and US State

During the interwar period, the traditional concept of propaganda was changed with the idea of the national projection as an approach representing the state in the international arena in the context of public diplomacy. The lessons of World War I made nations revise their way of looking at cultural propaganda and the role of the national and international image of the state to influence its position in the world.Advertising We will write a custom essay sample on The British and US State-Funded National Projection specifically for you for only $16.05 $11/page Learn More In this context, it is essential to compare and contrast the approaches of Britain and the United States toward developing their state-funded cultural propaganda or national projection. In spite of the fact that both Britain and the United States revised the approach to propaganda during the interwar period, these countries followed different strategies related to the national projection, and Britain focused more on democratic tools when the United States paid attention to a particular type of isolationism and internal communications. After World War I, the British authorities concentrated on the idea that the political propaganda had negative consequences, as this practice was rather manipulative in its nature. This opinion was developed during almost two decades. However, in this period, Britain admitted the necessity of creating an international image while allowing foreign nations to know the truth about Britain. Thus, the national projection as a way to make other countries learn about the nation and its cultural background was rather democratic in its nature because the British authorities rejected the need for using aggressive and manipulative techniques. From this point, the image of Britain should have been based on truth and facts broadcasted with the help of the BBC as the main channel of information. The use of democratic tools for the state-funded projec tion meant that the authorities did not use unreasonable or unfair approaches to creating the image of the state during the interwar period.  Focuses on the accurate content of the news and on broadcasting, as well as the slight shift in the public policy in contrast to the secret policy, were typical for the early stage of the interwar period. That was the period of using such democratic tools as the English language teaching and the active cultural propaganda. The goal of the British authorities was to demonstrate advantages of the democratic institutions and principles developing in the state. However, in 1938, the international understanding of Britain was not enough to state the world position and to unite the forces of allies against the developing fascism and its principles. Thus, politicians and diplomats saw that the used democratic measures typical for Britain in the field of public diplomacy and foreign policy were rather ineffective, and they needed to be strengthened with the focus on promotion of activities of such agencies as the Tourist Association and the British Council. The Tourist Association was one of the essential organizations to promote propaganda as the element of the national projection.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More The British Council was used as the useful tool for addressing the problem of fascism in Europe and for developing the cultural propaganda appropriate for the democratic course of the British authorities.  The way made by the United States to the development of the pattern of national projection was rather different from the way chosen by the British authorities. The US leaders had the experience of following a rather aggressive policy of propaganda during World War I, but this pattern was changed during the interwar period. The focus was on more slight measures in order to promote cultural values with the help of such mass-produced goods as broadcasting channels and films. This strategy was selected as an alternative to the previous aggressive scenario followed by the Committee on Public Information in the country. The United States also began to focus on expanding channels for internal communications while following the strategy of isolationism rather than concentrating on the national projection overseas. As a result, the scenario of using traditional aggressive ways of propaganda in the international arena was changed with the policy of the cultural propaganda that was oriented to creating particular opinions in Americans, rather than about Americans in other nations. The emphasis was made on strengthening the American’s opinion regarding their power and values. Still, the patterns of the aggressive and rather hostile propaganda remained influential for the development of the US new approach to the national projection. In order to support the image of the United States, it was necessary to focus more on improving the information policy and on expanding the private agencies for cultural propaganda. As a result, only the most effective instruments of propaganda were selected for the cultural projection. It is possible to state that the methods used in the United States regarding the propaganda differed significantly from tools used by the British authorities. The reason is states’ orientations. When Britain was discussed as oriented to the national projection and to the creation of the country’s positive image, the United States paid attention to strengthening the internal propaganda while ignoring the oversea propaganda. On the one hand, both Britain and the United States aimed to respond to the threat of fascism with the help of cultural and political propaganda tools. On the other hand, the followed approaches were different, and they reflected the currents moods of politicians in terms of development of public diplomacy principles. Advertising We will write a custom essay sample on The British and US State-Funded National Projection specifically for you for only $16.05 $11/page Learn More Although the courses of Britain and the United States towards the national projection were different, both states understood the critical role of the media for the effective propaganda. Broadcasting was used as one of the critical tools to inform and persuade the public according to the needs of the concrete nation’s information policy. During the period of 1935-1938, the media of both Britain and the United States began to present the more aggressive propaganda as the part of the national policies on projection and response to the threats of fascism and totalitarianism. This period was the time when nations began to refer to rearmament ideas and to the extensive black propaganda in spite of patterns and strategies followed previously. It is important to note that the national projection p layed the critical role in developing the images of countries in the international arena during the interwar period. However, such states as Britain and the United States followed two different courses while developing their principles of public policy. If Britain aimed to proclaim the democratic patterns and rules with the focus on the active cultural propaganda, the United States discussed the elements of the political propaganda and internal communications as more effective means. Moreover, the United States realized the principles of the national projection in a less direct way, while ignoring formal propaganda, but proposing mass products as the elements of cultural propaganda widely. This essay on The British and US State-Funded National Projection was written and submitted by user Mia Sharp to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.